Is a principle based on the nuances of sophistication. It is not purely functional nor is it purely form, but coming to terms with absolute balance for simple design which conveys information and yet remains pleasing to the eye. Utilizing the "less is more" concept, producing designs for clientele come in a fashion of modern, timeless, clean, and cost-effective.
Less really is more in an ever-changing business environment where companies prefer to reduce costs and yet remain operational and effective. Taking a minimalist approach to design utilizes less resources and allows for information to be conveyed in a fast-paced manner. Minimal use of color means less ink during the printing process. Minimal use of images and a flash interface can allow for quick load times on the internet, thus transferring information in the blink of an eye. Proper design doesn't require much, but it does require a keen sense to deliver style.